All forms of coaching are based on a learning process where the coach and the client identify goals, develop strategies, relationships and action plans intended to achieve those goals. The main difference between Personal, Business and Team coaching is the context but in practice they may often overlap.

The coach acts as a human mirror for clients by sharing an outside and unbiased perspective on what they are observing about their clients, always with the objective of achieving agreed realistic measurable actions and outcomes. In all forms of coaching, the clients are responsible for their own achievements and success; the coach may assist, but never leads.

Coaching is not counselling, therapy nor consulting.

Personal coaching focuses on the world outside work.  It may address the need to balance family commitments, children and personal development. Or it may centre on a major change in life circumstances such as marriage, divorce or retirement. Or it could be centred on improving personal and family relationships.

Business coaching focuses on the work environment. It may concern settling into a new and unfamiliar role (perhaps by creating a 100 days agenda) or achieving work-life balance. It could be to do with developing the individual’s own coaching skills in order to get the best out of their own team. Or it could entail thinking through personal and career development, or broader business relationships.

Team coaching focuses on the interactions between individuals.  It often involves discussing and exploring each other’s personal styles and preferences and flexing interactions in order to ensure the team always delivers more than the sum of its parts.  It may also entail surfacing unspoken objectives. The coaching is always adapted to the needs of the organisation and the group rather than taking a cookie-cutter approach.